WOODSmith Construction Group continue their Premium Partnership for the 2023/24 season.
WOODSmith Construction Group has been a long-standing partner of Middlesbrough Football Club, and the agreement will see the Group continue to advertise in and around the stadium.
Their commitment to the club goes beyond just being seen. They are proud to play a part in enhancing the fan experience at the stadium, as evidenced by their recent success with The Styled Suite. This success has led to WOODSmith securing further renovation work at the Riverside stadium this summer.
WOODSmith’s work on The Styled Suite has resulted in remarkable growth for MFC. Noteworthy statistics include a 27% increase in Styled Suite revenue, a 36% increase in Season Card sales for the Styled Suite, a 10% increase in the number of Styled Suite guests, and a 58% increase in bar sales within the Styled Suite. These figures reflect the dynamic growth and appeal that The Styled Suite brings to Middlesbrough Football Club’s fan experience.
As the 23/24 season commences, WOODSmith have completed an ambitious renovation project at the Riverside, including four hospitality rooms and the men’s and women’s restrooms. The undertaking involved the installation of purpose-built bars, customised joinery, thoughtfully designed lighting, decoration, and high-quality fixtures. Despite the tight two-month timeline during the off-season, there was absolutely no compromise on the quality of work and attention to detail. Look out for the announcement from MFC on the new spaces!
In addition to the above project, WOODSmith is currently completing work in the Player’s Family Lounge and at Rockcliffe Hall on behalf of MFC.
WOODSmith Construction Group is an award-winning Teesside based group that provides the end-to-end delivery of construction projects, specialising in residential, commercial, civil-engineering and public sector developments. In 2023, they claimed the title of North Yorkshire StartUp of the Year at the StartUp Awards.
Gary Wood, MD of WOODSmith, shares his thoughts on the partnership: “We are particularly proud to manage and deliver the ongoing Riverside renovation project, building on the success of The Styled Suite. We extend our gratitude to Middlesbrough Football Club, its supporters, and the wider community for the trust and confidence they place in our work.”
Liam McGuinness, MFC’s Head of Commercial, said: “We’re delighted to extend our partnership with WOODSmith, and to be welcoming more guests than ever to the revamped hospitality floor at the Riverside Stadium.”
WOODSmith’s success extends into the local area, with a real focus on giving back. Significant investments have been made in local football initiatives with the aim of enhancing on-field success and promoting the growth of clubs for the benefit of the local community. Their support extends to various organisations, including Middlesbrough FC Foundation, North Riding County FC, and Redcar Athletic FC.
Want to work with WOODSmith? No matter the size or scope of your project, they can work with you to take it from concept to reality. Get in touch on 01287 221461 or visit www.woodsmithgroup.com to find out more.
